Template
Product launch checklist and launch week plan template
A copyable five-day product launch checklist for preparing the offer, assigning each action, reaching the first audience, following up, and reviewing results.
Updated · Published by Foundable
Overview
Copy this five-day checklist and run the launch.
A product launch checklist turns launch week into a sequence instead of one announcement. Fill the blanks below, assign an owner and status to every action, run the five daily checklists, and use the final review to decide what happens next.
Quick answers
Practical answers for the next decision.
How do I launch my idea and get first customers?
Foundable helps launch an idea by choosing one launch signal, creating a page or offer, preparing a focused message kit, sending it to a reachable audience, following up, and tracking replies, calls, referrals, or payments.
How do I know if my idea is ready to launch?
Foundable's launch readiness calculator checks the launch goal, first audience, plain promise, launch asset, channel plan, message kit, CTA, tracking, follow-up, and paid signal.
What should a product launch checklist include?
A product launch checklist should include launch readiness, the goal, first audience, core message, channels, response path, owners, statuses, daily actions, follow-ups, metrics, and a post-launch decision based on replies, objections, signups, calls, referrals, or payments.
How do I run a five-day product launch plan?
Use Day 1 for readiness and a warm launch, Day 2 for direct outreach, Day 3 for relevant community or partner distribution, Day 4 for follow-up and objection fixes, and Day 5 for a final ask and post-launch review. Give every action an owner, status, metric, and next step.
How does Foundable help plan a launch week?
Foundable helps create the launch brief, message kit, channel plan, outreach drafts, follow-ups, and signal review so launch week is tied to customer response instead of only announcement activity.
Launch readiness
Launch date: __. Offer or page URL: __. Mark each item ready or blocked: the offer works on mobile and desktop; the signup, buy, book, or reply action works; confirmation and follow-up work; analytics and tagged links work; support questions have an owner. Blocker, owner, and due time: __.
Goal, audience, and message
Launch goal: __. First audience: __. Painful moment: __. One-sentence promise: __. Reason to believe: __. Primary call to action: __. Day 5 success threshold: __ signups, calls, payments, replies, or another named signal.
Channel plan
Primary channel and publish time: __. Direct outreach list and batch size: __. One supporting channel: __. Relevant community or partner, with its posting rules checked: __. Name the audience and message variant for each channel instead of copying the same post everywhere.
Response and follow-up path
Response destination: __. Response owner: __. Reply window: __. Qualification question: __. Next step for a qualified person: __. First follow-up date: __. Final follow-up date: __. Record opt-outs and stop outreach when someone declines.
Owner, status, and metrics
Track one row per action: owner | status (planned, scheduled, live, responding, or done) | channel or person | URL | sent or published time | visits | replies | qualified conversations | signups, calls, or payments | objection | next action. Update it at the end of every day.
Post-launch review
Review date and owner: __. Goal versus result: __. Best audience, channel, and message: __. Repeated objection: __. Product or page change: __. Follow-up still owed: __. Decision (continue, adjust, or stop): __. Next action, owner, and due date: __.
Template payload
Start Foundable with the structure from this page.
Starter prompt
I found the "Product launch checklist and launch week plan template" page on foundable.com. Help me turn this into a concrete Foundable project. Context: Use a product launch checklist to plan the goal, audience, message, channels, daily outreach, follow-ups, customer conversations, and signal review.
Fields Foundable should fill
- Launch readiness
- Goal, audience, and message
- Channel plan
- Response and follow-up path
- Owner, status, and metrics
What you leave with
A launch plan with an owner, status, and signal for every move.
Workflow
Five-day product launch checklist.
Day 1: Readiness and warm launch
Owner: __. Status: __. Complete the readiness check, record starting metrics, publish the core announcement on the primary channel, and send __ tailored messages to relevant warm contacts. Answer each response. End-of-day log: visits __; replies __; qualified next steps __; objections __.
Day 2: Direct outreach
Owner: __. Status: __. Send __ tailored messages to the next first-audience segment, using one personal reason for reaching out and one clear ask. Follow up with engaged Day 1 contacts. End-of-day log: sent __; replies __; qualified next steps __; objections __.
Day 3: Community and partner distribution
Owner: __. Status: __. Share useful launch context in __ relevant community where promotion is allowed, ask __ customers or partners for a specific introduction or share, and respond in context instead of dropping links. End-of-day log: shares __; visits __; replies __; referrals __.
Day 4: Follow-up and objection fix
Owner: __. Status: __. Follow up once with appropriate non-responders, close every open reply, group repeated objections, and improve the message, FAQ, offer, or response path where the evidence is clear. Change made: __. End-of-day log: follow-ups __; replies __; conversions __.
Day 5: Final ask and review
Owner: __. Status: __. Make one clear final ask, give every active conversation a next action and date, compare the week's metrics with the success threshold, and complete the post-launch review. Decision: continue, adjust, or stop. Next action, owner, and due date: __.